80+
Metrics Defined
13
Departments
100%
SMSB Aligned
Metrics by Department
Comprehensive coverage across all SaaS functions
Core
MRR, ARR, NRR, CAC, LTV
Sales
Pipeline, win rate, quota
Marketing
Funnel, MQLs, CAC
Customer Success
Health, retention, expansion
Support
CSAT, resolution, efficiency
Onboarding
TTFV, activation
Product
DAU/MAU, adoption
Engineering
Uptime, DORA metrics
Finance
Margins, burn, cash
RevOps
Billing, collections
People
Turnover, eNPS
Partnerships
Channel revenue
Built on SMSB Standards
The GASP Standard adopts and extends the SaaS Metrics Standards Board definitions for core financial metrics. Where SMSB has published a standard, we adopt it. Where gaps exist, we define using industry consensus.