All Metrics

Browse metrics by department. Each section contains detailed definitions, formulas, benchmarks, and sources.

MRR, ARR, NRR, GRR, CAC, LTV, Rule of 40 — Standard Definitions

Standard definitions and formulas for the core SaaS metrics every business must track. MRR, ARR, NRR, GRR, CAC, LTV, and Rule of 40.

Standardized definitions for SaaS sales metrics. Pipeline velocity, win rate, ACV, quota attainment, and sales cycle benchmarks.

Standardized definitions for SaaS marketing metrics. MQL, SQL, CAC by channel, funnel conversion rates, and demand gen benchmarks.

Standardized definitions for customer success metrics. NRR, health score, logo churn, expansion revenue, and renewal rate formulas.

Standardized definitions for SaaS support metrics. CSAT, CES, first response time, resolution time, and ticket volume benchmarks.

Standardized definitions for SaaS onboarding metrics. Time to first value, activation rate, completion rate, and onboarding benchmarks.

Standardized definitions for SaaS product metrics. DAU/MAU, feature adoption, stickiness, activation rate, and NPS benchmarks.

Standardized definitions for SaaS engineering metrics. DORA metrics, uptime SLA, deploy frequency, error rate, and reliability benchmarks.

Standardized definitions for SaaS finance metrics. Gross margin, burn rate, magic number, CAC payback, and unit economics formulas.

Standardized definitions for SaaS RevOps metrics. Forecast accuracy, DSO, quote-to-cash cycle, billing accuracy, and revenue benchmarks.

Standardized definitions for SaaS people metrics. Employee turnover, eNPS, revenue per employee, and headcount efficiency benchmarks.

Standardized definitions for SaaS partnership metrics. Partner-sourced revenue, channel attribution, active partners, and ecosystem benchmarks.

Standardized definitions for SaaS professional services metrics. Utilization rate, PS margin, project delivery, and capacity benchmarks.

GASP Standard v1 · Last updated 2026-02-20