GASP

People (HR) Metrics

Metrics for measuring workforce health, engagement, and organizational effectiveness.


Headcount Metrics

Total Headcount

Definition: Total number of employees.

Formula:

Headcount = Total active employees at end of period

Include: Full-time, part-time employees Exclude: Contractors (track separately)


Headcount Growth Rate

Definition: Percentage change in headcount over a period.

Formula:

Growth Rate = (Headcount end - Headcount start) / Headcount start × 100

What it tells you: Organizational scaling velocity.


Headcount by Department

Definition: Distribution of employees across functions.

Typical breakdown for SaaS:

Department% of Headcount
Engineering25-35%
Sales20-30%
Customer Success/Support15-25%
Marketing5-10%
G&A (Finance, HR, Legal, Ops)10-15%
Product5-10%

What it tells you: Resource allocation and organizational structure.


Revenue per Employee

Definition: ARR divided by total headcount.

Formula:

Revenue per Employee = ARR / Total headcount

Benchmarks:

  • Below $100K: Early stage or overstaffed
  • $100K-$200K: Growing
  • $200K-$300K: Efficient
  • Above $300K: Highly efficient

What it tells you: Overall workforce productivity.


Retention Metrics

Employee Turnover Rate

Definition: Percentage of employees who left in a period.

Formula:

Turnover Rate = Employees departed / Average headcount × 100

Calculate monthly or annually. Annualize for comparability.

Benchmarks (Annual):

  • Below 10%: Excellent retention
  • 10-15%: Good
  • 13-20%: Average for tech (tech runs higher than other industries)
  • 20-25%: High for tech, investigate
  • Above 25%: Critical

Context: US voluntary turnover averaged 13.5% in 2025 (down from 17.3% in 2023). Tech sector runs 13-25% due to competitive demand for specialized skills. Average tech tenure is 2-3 years vs 4.1 years overall.

Sources:


Voluntary Turnover Rate

Definition: Turnover due to employee choice (resignations).

Formula:

Voluntary Turnover = Voluntary departures / Average headcount × 100

What it tells you: Employee satisfaction and competitiveness of employment.


Involuntary Turnover Rate

Definition: Turnover due to company decision (terminations, layoffs).

Formula:

Involuntary Turnover = Involuntary departures / Average headcount × 100

What it tells you: Hiring quality and performance management.


Regrettable Turnover

Definition: Voluntary departures of high performers.

Formula:

Regrettable Turnover = High performer departures / Total high performers × 100

Target: <5%

What it tells you: Are you losing your best people?


Average Tenure

Definition: Average length of employment.

Formula:

Average Tenure = Sum of employee tenure / Total employees

Measured in months or years.

What it tells you: Workforce stability and institutional knowledge.


90-Day Turnover

Definition: Percentage of new hires who leave within 90 days.

Formula:

90-Day Turnover = Departures within 90 days / New hires × 100

Benchmarks:

  • Below 5%: Good onboarding and hiring
  • 5-10%: Average
  • Above 10%: Hiring or onboarding issues

What it tells you: Hiring quality and onboarding effectiveness.


Engagement Metrics

Employee Net Promoter Score (eNPS)

Definition: Likelihood of employees recommending the company as a place to work.

Formula:

eNPS = % Promoters (9-10) - % Detractors (0-6)

Based on: “How likely are you to recommend [company] as a place to work?” (0-10)

Benchmarks:

  • Below 0: Poor engagement (investigate immediately)
  • 0-10: Below average
  • 10-30: Average (overall benchmark ~12-27)
  • 30-50: Good, leading companies
  • Above 50: Excellent

Tech industry: Average eNPS is 26, but top tech companies score 50-75+.

Company size effect: Smaller companies (0-250) average 30; larger companies (5000+) average 9.

What it tells you: Employee satisfaction and advocacy.

Sources:


Engagement Score

Definition: Composite score from engagement survey.

Measurement: Typically annual or quarterly survey covering:

  • Job satisfaction
  • Manager relationship
  • Growth opportunities
  • Company direction
  • Work-life balance

Benchmarks:

  • Below 60%: Low engagement
  • 60-70%: Average
  • 70-80%: Good
  • Above 80%: High engagement

Survey Participation Rate

Definition: Percentage of employees completing engagement surveys.

Formula:

Participation Rate = Surveys completed / Surveys sent × 100

Target: >80%

What it tells you: Trust in feedback process and engagement with company.


Recruiting Metrics

Open Positions

Definition: Number of unfilled roles.

What it tells you: Hiring backlog and growth plans.


Time to Fill

Definition: Days from job opening to accepted offer.

Formula:

Time to Fill = Average of (Offer accepted date - Job posted date)

Benchmarks:

  • Below 30 days: Fast
  • 30-45 days: Good
  • 45-60 days: Average
  • Above 60 days: Slow, may impact growth

Time to Hire

Definition: Days from candidate application to accepted offer.

Formula:

Time to Hire = Average of (Offer accepted date - Application date)

What it tells you: Candidate experience and process efficiency.


Offer Acceptance Rate

Definition: Percentage of offers accepted.

Formula:

Acceptance Rate = Offers accepted / Offers extended × 100

Benchmarks:

  • Below 70%: Low, may indicate compensation or culture issues
  • 70-85%: Average
  • Above 85%: Strong employer brand

Quality of Hire

Definition: Performance rating of new hires after defined period.

Formula:

Quality of Hire = Average performance rating of hires at 6-12 months

Or: Percentage of new hires meeting/exceeding expectations.

What it tells you: Recruiting effectiveness at finding good candidates.


Cost per Hire

Definition: Total recruiting cost divided by hires made.

Formula:

Cost per Hire = (Internal recruiting costs + External recruiting costs) / Total hires

Benchmarks:

  • IC roles: $3,000-$7,000
  • Technical roles: $7,000-$15,000
  • Executive roles: $20,000-$50,000+

Source of Hire

Definition: Where successful candidates came from.

Channels:

  • Employee referrals
  • Job boards
  • LinkedIn/direct sourcing
  • Agencies
  • Career page
  • Internal transfers

What it tells you: Most effective recruiting channels.


Compensation Metrics

Compa-Ratio

Definition: Employee salary relative to market midpoint.

Formula:

Compa-Ratio = Actual salary / Market midpoint × 100

Interpretation:

  • Below 90%: Below market
  • 90-110%: At market
  • Above 110%: Above market

Pay Equity Ratio

Definition: Pay comparison across demographic groups for same role.

Formula:

Pay Equity = Average pay (Group A) / Average pay (Group B)

Target: 0.98-1.02 (within 2%)

What it tells you: Fairness in compensation practices.


Diversity Metrics

Diversity Representation

Definition: Percentage of workforce from underrepresented groups.

Dimensions:

  • Gender
  • Race/ethnicity
  • Age
  • Disability status
  • Veteran status

Track overall and by department/level.


Diversity in Leadership

Definition: Representation at manager+ levels.

Formula:

Leadership Diversity = URG in leadership / Total leadership × 100

What it tells you: Pipeline to leadership for underrepresented groups.


Diversity Hiring Rate

Definition: Percentage of new hires from underrepresented groups.

Formula:

Diversity Hiring = URG hires / Total hires × 100

What it tells you: Progress on diversifying the workforce.


Summary Table

MetricTypePrimary Indicator Of
HeadcountSizeOrganizational scale
Revenue per EmployeeProductivityWorkforce efficiency
Employee TurnoverRetentionWorkforce stability
Regrettable TurnoverRetentionHigh performer retention
eNPSEngagementEmployee satisfaction
Time to FillRecruitingHiring velocity
Offer Acceptance RateRecruitingEmployer competitiveness
Quality of HireRecruitingRecruiting effectiveness
Compa-RatioCompensationMarket competitiveness

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