GASP Generally Accepted SaaS Principles

Counting Conventions

Beginning vs Ending

Beginning vs Ending: - **Beginning of period:** Value at start (for retention calculations)

Related Terms

Other definitions in Counting Conventions:

Point-in-Time vs Period

- **Point-in-time:** Value at a specific moment (e.g., "Customers as of Dec 31")

Unique vs Total

- **Unique:** Deduplicated count (e.g., unique users)

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