MRR Growth Rate: The month-over-month percentage change in MRR.
Also known as: MRR
Formula
MRR Growth Rate = (MRR this month - MRR last month) / MRR last month × 100Benchmarks
- Early stage (pre-$1M ARR): 15-20% MoM
- Growth stage ($1M-$10M ARR): 5-10% MoM
- Scale stage ($10M+ ARR): 2-5% MoM
What It Tells You
The velocity of revenue growth.
Related Metrics
Connected in the GASP relationship graph.
Upstream: what drives this
- MRR component of MRR Growth Rate (Core)
Downstream: what this drives
- MRR Growth Rate component of Rule of 40 (Core)
- MRR Growth Rate measures Subscription (Entity)