GASP
Customer Success Retention Metrics Outcome

Logo Retention Rate

Logo Retention Rate: The percentage of customers retained over a period.

Formula

Logo Retention Rate = (Customers at end - New customers) / Customers at start × 100
Logo Retention Rate = 100% - Logo Churn Rate

What It Tells You

Customer retention independent of revenue. Are you keeping relationships?

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GASP Standard v1 · Last updated

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