GASP
Finance Operating Expense Metrics Efficiency

S&M as % of Revenue

S&M as % of Revenue: Sales and marketing spend as percentage of revenue.

Formula

S&M % = Sales & Marketing expense / Revenue × 100

Benchmarks

  • Early stage: 80-120%
  • Growth stage: 40-60%
  • Mature: 20-40%
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GASP Standard v1 · Last updated

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