Cost per Lead (CPL)
Cost per Lead (CPL): Cost to acquire a lead.
Also known as: CPL
Formula
CPL = Marketing spend / Leads generatedWhat It Tells You
Top-of-funnel efficiency.
GASP Standard v1 · Last updated
Cost per Lead (CPL): Cost to acquire a lead.
Also known as: CPL
CPL = Marketing spend / Leads generatedTop-of-funnel efficiency.
GASP Standard v1 · Last updated