Cost per Lead (CPL)
Cost per Lead (CPL): Cost to acquire a lead.
Also known as: CPL
Formula
CPL = Marketing spend / Leads generatedWhat It Tells You
Top-of-funnel efficiency.
Related Metrics
Connected in the GASP relationship graph.
Downstream: what this drives
- Cost per Lead component of Marketing CAC (Marketing)
- Cost per Lead measures Lead (Entity)