GASP
Marketing Efficiency Metrics Efficiency

Cost per MQL

Cost per MQL: Cost to acquire a marketing qualified lead.

Formula

Cost per MQL = Marketing spend / MQLs generated

Benchmarks

  • Average range: $30-$120
  • SMB-focused: $50-$150
  • Mid-market: $150-$400
  • Enterprise: $400-$1000+

What It Tells You

Lead generation efficiency and channel performance.

Sources

← Back to Marketing metrics

GASP Standard v1 · Last updated

Try searching for:

↑↓navigate↵select