Email Metrics

| Metric | Formula | B2B SaaS Benchmark | |--------|---------|-----------| | Open Rate | Opens / Delivered × 100 | 25-40% | | Click Rate (CTR) | Clicks / Delivered × 100 | 2-4% | | Click-to-Open Rate | Clicks / Opens × 100 | 5-7% | | Unsubscribe Rate | Unsubscribes / Delivered × 100 | <0.3% | | Bounce Rate | Bounces / Sent × 100 | <2.5% | | Spam Complaint Rate | Complaints / Delivered × 100 | <0.1% | **Cold email/outbound (SaaS SDRs):** - Open rate: 38-42% - Reply rate: 3-8% (good: 5-10%) - Meeting booked rate: 1-2% **Important:** Apple Mail Privacy Protection (46% of email clients) inflates open rates by preloading images. Treat opens as directional only; focus on replies and conversions. **Sources:** - [HubSpot: Email Marketing Benchmarks](https://blog.hubspot.com/sales/average-email-open-rate-benchmark) - [GetResponse: Email Marketing Benchmarks 2024](https://www.getresponse.com/resources/reports/email-marketing-benchmarks) - [SalesHive: B2B SaaS Email Benchmarks 2025](https://saleshive.com/blog/b2b-benchmarks-email-marketing-saas-you-need-know-2025/)