GASP
Marketing Funnel Metrics Efficiency

Lead-to-MQL Rate

Lead-to-MQL Rate: Percentage of leads that become MQLs.

Formula

Lead-to-MQL = MQLs / Total leads × 100

Benchmarks

  • Below 15%: Low quality leads or strict MQL criteria
  • 15-30%: Average
  • 30-50%: Good quality leads
  • Above 50%: May indicate loose criteria
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GASP Standard v1 · Last updated

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