GASP
Marketing Efficiency Metrics Efficiency

Marketing CAC

Marketing CAC: Marketing-only portion of acquisition cost.

Formula

Marketing CAC = Marketing spend / New customers acquired

What It Tells You

Marketing efficiency at generating customers.

Related Metrics

Connected in the GASP relationship graph.

Upstream: what drives this

Downstream: what this drives

  • Marketing CAC component of CAC (Core)
  • Marketing CAC measures Customer (Entity)
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