MQL-to-SQL Rate
MQL-to-SQL Rate: Percentage of MQLs accepted by sales as qualified.
Formula
MQL-to-SQL = SQLs / MQLs × 100Benchmarks
- Overall average (all industries): ~13%
- B2B SaaS average: 20-30%
- B2B SaaS top performers: 40%+
- Website leads: ~31%
- Referral leads: Highest conversion
What It Tells You
Quality of MQLs from sales perspective and marketing-sales alignment.
Sources
GASP Standard v1 · Last updated