GASP
Marketing Funnel Metrics Efficiency

SQL-to-Opportunity Rate

SQL-to-Opportunity Rate: Percentage of SQLs that become pipeline opportunities.

Formula

SQL-to-Opp = Opportunities created / SQLs × 100

Benchmarks

  • Below 30%: Low conversion
  • 30-50%: Average
  • Above 50%: Good
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GASP Standard v1 · Last updated

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