GASP
Marketing Funnel Metrics Efficiency

Visitor-to-Lead Rate

Visitor-to-Lead Rate: Percentage of website visitors who become leads.

Formula

Visitor-to-Lead = Leads captured / Visitors × 100

Benchmarks

  • Below 2%: Below average, optimize capture
  • 2-3%: Average for B2B websites
  • 3-7%: Good (majority of SaaS market)
  • 7-12%: Excellent / top performers

What It Tells You

Website and content effectiveness at capturing interest.

Sources

← Back to Marketing metrics

GASP Standard v1 · Last updated

Try searching for:

↑↓navigate↵select