GASP
Onboarding Outcome Metrics Outcome

30-Day Retention (Post-Onboarding)

30-Day Retention (Post-Onboarding): Percentage of customers still active 30 days after onboarding completion.

Formula

30-Day Retention = Customers active at day 30 / Customers completing onboarding × 100

What It Tells You

Near-term stickiness after onboarding.

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GASP Standard v1 · Last updated

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