Active Accounts
Active Accounts: Customer accounts with at least one active user in the period.
Formula
Active Accounts = Count of accounts with ≥1 active user in periodWhat It Tells You
Account-level engagement (vs user-level).
Active Accounts: Customer accounts with at least one active user in the period.
Active Accounts = Count of accounts with ≥1 active user in periodAccount-level engagement (vs user-level).