GASP
Product Retention Metrics (Product) Outcome

Cohort Retention

Cohort Retention: Retention tracked by signup cohort over time.

Formula

Cohort Retention (Week N) = Active users in week N / Users in cohort × 100

What It Tells You

How retention evolves, and whether it's improving for newer cohorts.

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GASP Standard v1 · Last updated

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