GASP
Product Retention Metrics (Product) Outcome

User Retention (Day N)

User Retention (Day N): Percentage of users who return on day N after signup.

Formula

Day N Retention = Users active on day N / Users who signed up N days ago × 100

Benchmarks

  • Below 20%: Poor
  • 20-40%: Average
  • Above 40%: Good
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GASP Standard v1 · Last updated

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