WAU/MAU Ratio: Weekly to monthly active user ratio.
Formula
WAU/MAU = WAU / MAU × 100Benchmarks
- Below 40%: Infrequent use
- 40-60%: Moderate use
- Above 60%: Regular weekly use
GASP Standard v1 · Last updated
WAU/MAU Ratio: Weekly to monthly active user ratio.
WAU/MAU = WAU / MAU × 100GASP Standard v1 · Last updated