Lead-to-Opportunity Rate
Lead-to-Opportunity Rate: The percentage of leads that become qualified opportunities.
Formula
Lead-to-Opportunity = Opportunities created / Leads received × 100Benchmarks
- 5-15%: Typical for inbound leads
- 1-5%: Typical for outbound/cold leads
- Varies significantly by lead source and ICP fit
What It Tells You
Lead quality and SDR/qualification effectiveness.
GASP Standard v1 · Last updated