Revenue Terms Outcome
ARPA (Average Revenue Per Account)
ARPA (Average Revenue Per Account): Average monthly recurring revenue per customer account.
Used In
Related Terms
Other definitions in Revenue Terms:
MRR (Monthly Recurring Revenue)
The total predictable revenue from active subscriptions, normalized to a monthly value.
ARR (Annual Recurring Revenue)
MRR × 12. The annualized value of recurring revenue.
New MRR
MRR added from newly acquired customers in the period.
Expansion MRR
Additional MRR from existing customers (upgrades, add-ons, seat increases).
Churned MRR
MRR lost from customers who cancelled.
Contraction MRR
MRR reduction from existing customers who downgraded (but didn't churn).
Carry MRR
MRR from existing customers that renewed unchanged. No expansion, contraction or churn.
Net New MRR
The net change in MRR after all movements.
Revenue (GAAP)
Recognized revenue according to ASC 606 accounting standards.
Bookings
Total contract value signed in a period.
ACV (Annual Contract Value)
The annualized value of a contract, normalizing multi-year deals to a single year. When aggregated, represents average deal size on an annual basis.