Revenue Terms Outcome
Contraction MRR
Contraction MRR: MRR reduction from existing customers who downgraded (but didn't churn).
Used In
Related Terms
Other definitions in Revenue Terms:
MRR (Monthly Recurring Revenue)
The total predictable revenue from active subscriptions, normalized to a monthly value.
ARR (Annual Recurring Revenue)
MRR × 12. The annualized value of recurring revenue.
New MRR
MRR added from newly acquired customers in the period.
Expansion MRR
Additional MRR from existing customers (upgrades, add-ons, seat increases).
Churned MRR
MRR lost from customers who cancelled.
Carry MRR
MRR from existing customers that renewed unchanged — no expansion, contraction, or churn.
Net New MRR
The net change in MRR after all movements.
Revenue (GAAP)
Recognized revenue according to ASC 606 accounting standards.
Bookings
Total contract value signed in a period.
ACV (Annual Contract Value)
The annualized value of a contract, normalizing multi-year deals to a single year. When aggregated, represents average deal size on an annual basis.
ARPA (Average Revenue Per Account)
Average monthly recurring revenue per customer account.
Related Metrics
GASP Standard v1 · Last updated