GASP / Definitions / DAU / WAU / MAU Engagement Terms DAU / WAU / MAU DAU / WAU / MAU: Daily / Weekly / Monthly Active Users. View full metric with formula and benchmarks → Related Terms Other definitions in Engagement Terms: Session A period of continuous user activity in the product. Stickiness DAU/MAU ratio - how often users return. Feature Adoption Percentage of users using a specific feature. Activation Moment when new user experiences core product value. ← Back to all definitions