GASP / Definitions / Stickiness Engagement Terms Stickiness Stickiness: DAU/MAU ratio - how often users return. View full metric with formula and benchmarks → Related Terms Other definitions in Engagement Terms: Session A period of continuous user activity in the product. DAU / WAU / MAU Daily / Weekly / Monthly Active Users. Feature Adoption Percentage of users using a specific feature. Activation Moment when new user experiences core product value. ← Back to all definitions