GASP
Engagement Terms

Stickiness

Stickiness: DAU/MAU ratio - how often users return.

View full metric with formula and benchmarks →

Related Terms

Other definitions in Engagement Terms:

Session
A period of continuous user activity in the product.
DAU / WAU / MAU
Daily / Weekly / Monthly Active Users.
Feature Adoption
Percentage of users using a specific feature.
Activation
Moment when new user experiences core product value.
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GASP Standard v1 · Last updated

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