Churned MRR: MRR lost from customers who cancelled their subscriptions.
Formula
Churned MRR = Sum of (MRR from customers who churned this period)What It Tells You
The leakage in your revenue bucket from customer attrition.
Related Metrics
Connected in the GASP relationship graph.
Upstream — what drives this
- Churn Rate drives Churned MRR (Core)
- NPS predicts Churned MRR (Core)
GASP Standard v1 · Last updated