Churned MRR: MRR lost from customers who cancelled their subscriptions.
Formula
Churned MRR = Sum of (MRR from customers who churned this period)What It Tells You
The leakage in your revenue bucket from customer attrition.
Related Metrics
Connected in the GASP relationship graph.
Upstream: what drives this
- NPS predicts Churned MRR (Core)
- Logo Churn Rate drives Churned MRR (Core)
- Revenue Churn Rate drives Churned MRR (Core)
Downstream: what this drives
- Churned MRR reduces Net New MRR (Core)
- Churned MRR reduces NRR (Core)
- Churned MRR reduces GRR (Core)
- Churned MRR component of Revenue Churn Rate (Core)
- Churned MRR measures Subscription (Entity)