At-Risk Customer Rate
At-Risk Customer Rate: The percentage of customers flagged as at-risk.
Formula
At-Risk Rate = Customers with health score < 40 / Total scored customers × 100Benchmarks
- Below 5%: Healthy portfolio
- 5-10%: Normal, requires attention
- 10-20%: Elevated risk
- Above 20%: Portfolio in trouble
Related Metrics
Connected in the GASP relationship graph.
Upstream: what drives this
- Customer Health Score reduces At-Risk Customer Rate (Customer Success)
Downstream: what this drives
- At-Risk Customer Rate predicts Logo Churn Rate (Core)
- At-Risk Customer Rate measures Customer (Entity)