GASP
Customer Success Renewal Metrics Outcome

Renewal Rate

Renewal Rate: The percentage of contracts renewed at term.

Formula

Renewal Rate = Contracts renewed / Contracts up for renewal × 100
Renewal Rate = ARR renewed / ARR up for renewal × 100

Benchmarks

  • Below 85%: Concerning, indicates retention problem
  • 85-90%: Below average
  • 90-95%: Good (90% is the industry norm per 2025 data)
  • 95%+: Excellent, top-quartile performance
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Sources

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GASP Standard v1 · Last updated

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