Lead Velocity Rate (LVR): Month-over-month growth in qualified leads. Considered by many to be the most important leading indicator in SaaS.
Also known as: LVR
Formula
LVR = (Qualified leads this month - Qualified leads last month) / Qualified leads last month × 100Benchmarks
- 10%/month: Target after $1M ARR
- 8%/month: Target after $3M ARR (supports 100%+ YoY growth)
What It Tells You
Pipeline growth momentum. If LVR is consistently positive, you have the raw ingredients for growth.
Sources
GASP Standard v1 · Last updated