GASP
Marketing Funnel Metrics Leading

Lead Velocity Rate (LVR)

Lead Velocity Rate (LVR): Month-over-month growth in qualified leads. Considered by many to be the most important leading indicator in SaaS.

Also known as: LVR

Formula

LVR = (Qualified leads this month - Qualified leads last month) / Qualified leads last month × 100

Benchmarks

  • 10%/month: Target after $1M ARR
  • 8%/month: Target after $3M ARR (supports 100%+ YoY growth)

What It Tells You

Pipeline growth momentum. If LVR is consistently positive, you have the raw ingredients for growth.

Related Metrics

Connected in the GASP relationship graph.

Upstream: what drives this

  • MQLs component of Lead Velocity Rate (Marketing)

Downstream: what this drives

  • Lead Velocity Rate predicts MQLs (Marketing)
  • Lead Velocity Rate measures Lead (Entity)

Sources

← Back to Marketing metrics

Try searching for:

↑↓navigate↵select