Marketing Qualified Leads (MQLs)
Marketing Qualified Leads (MQLs): Leads that have demonstrated sufficient engagement and intent to warrant sales attention, based on criteria established between marketing and sales.
Formula
MQLs = Leads meeting MQL criteria in periodWhat It Tells You
Volume of potentially sales-ready prospects.
Related Metrics
Connected in the GASP relationship graph.
Upstream: what drives this
- Lead Velocity Rate predicts MQLs (Marketing)
Downstream: what this drives
- MQLs drives SQLs (Marketing)
- MQLs component of Lead Velocity Rate (Marketing)
- MQLs measures Lead (Entity)