Marketing Qualified Leads (MQLs)
Marketing Qualified Leads (MQLs): Leads that have demonstrated sufficient engagement and intent to warrant sales attention, based on criteria established between marketing and sales.
Formula
MQLs = Leads meeting MQL criteria in periodWhat It Tells You
Volume of potentially sales-ready prospects.
Related Metrics
Connected in the GASP relationship graph.
Upstream — what drives this
- Marketing Spend drives MQL Volume (Marketing)
Downstream — what this drives
- MQL Volume drives Pipeline (Sales)
GASP Standard v1 · Last updated