Time to First Value (TTFV)
Time to First Value (TTFV): Time from customer signup/contract to achieving first meaningful value.
Also known as: TTFV
Formula
TTFV = Median of (First value milestone date - Contract start date)Benchmarks
| Model | TTFV Target |
|-------|-------------|
| PLG/Self-serve | ~1.5 days (median: 1 day 2 hours) |
| SMB with implementation | 1-2 weeks |
| Mid-market | 2-4 weeks |
| Enterprise | 4-12 weeks |
What It Tells You
How quickly customers realize value. Directly impacts retention.
Related Metrics
Connected in the GASP relationship graph.
Downstream: what this drives
- Time to First Value drives Onboarding Completion Rate (Onboarding)
- Time to First Value measures User (Entity)