GASP
Sales Pipeline Metrics Leading

Pipeline Coverage Ratio

Pipeline Coverage Ratio: The ratio of pipeline value to quota for the period.

Formula

Pipeline Coverage = Total Pipeline Value / Quota for Period

Benchmarks

  • Below 2x: Insufficient pipeline, high risk of missing quota
  • 2-3x: Light, acceptable for high win rate teams
  • 3-4x: Healthy for typical 25-33% win rates
  • Above 4x: Strong, but may indicate pipeline hygiene issues or low win rates

What It Tells You

Whether there's enough pipeline to hit targets given historical conversion rates.

Related Metrics

Connected in the GASP relationship graph.

Upstream: what drives this

Downstream: what this drives

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