GASP
Sales Pipeline Metrics Leading

Pipeline Coverage Ratio

Pipeline Coverage Ratio: The ratio of pipeline value to quota for the period.

Formula

Pipeline Coverage = Total Pipeline Value / Quota for Period

Benchmarks

  • Below 2x: Insufficient pipeline, high risk of missing quota
  • 2-3x: Light, acceptable for high win rate teams
  • 3-4x: Healthy for typical 25-33% win rates
  • Above 4x: Strong, but may indicate pipeline hygiene issues or low win rates

What It Tells You

Whether there's enough pipeline to hit targets given historical conversion rates.

Sources

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GASP Standard v1 · Last updated

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