Sales Cycle Length
Sales Cycle Length: The average time from opportunity creation to close.
Formula
Sales Cycle = Average of (Close date - Opportunity created date) for won dealsBenchmarks
- SMB: 14-40 days
- Mid-market: 60-90 days
- Enterprise: 90-180+ days
What It Tells You
How long deals take to close. Longer cycles require more pipeline coverage.
Sources
GASP Standard v1 · Last updated