Win Rate
Win Rate: The percentage of qualified opportunities that close as won.
Formula
Win Rate = Deals Won / (Deals Won + Deals Lost) × 100What It Tells You
How effective the sales team is at closing qualified opportunities.
Common Mistakes
- Including unqualified leads (inflates denominator, deflates rate)
- Not specifying stage (win rate from MQL vs SQL vs Qualified Opp will differ dramatically)
- Comparing across deal sizes without adjusting expectations
Related Metrics
Connected in the GASP relationship graph.
Upstream — what drives this
- Sales Execution drives Win Rate (Sales)
Downstream — what this drives
- Win Rate drives New MRR (Core)
Sources
GASP Standard v1 · Last updated