DAU/MAU Ratio (Stickiness): The ratio of daily to monthly active users, indicating how often users return.
Formula
Stickiness = DAU / MAU × 100Benchmarks
- Below 10%: Low stickiness, investigate product-market fit
- 10-13%: Average for B2B SaaS (Mixpanel data: 13% median)
- 13-20%: Good for B2B SaaS
- 20-25%: Strong engagement
- 25%+: Exceptional (top-quartile products)
- 50%+: World-class (communication/collaboration tools like Slack)
What It Tells You
How habit-forming the product is. Higher = users come back more frequently.
GASP Standard v1 · Last updated