Leads
Leads: Contacts who have expressed interest (form fill, signup, etc.).
Formula
Leads = Total new leads captured in periodRelated Metrics
Connected in the GASP relationship graph.
Upstream: what drives this
- Lead Velocity Rate predicts MQLs (Marketing)
Downstream: what this drives
- MQLs component of Lead Velocity Rate (Marketing)
- MQLs measures Lead (Entity)
- SQLs drives Pipeline Value (Sales)
- SQLs measures Lead (Entity)