GASP Generally Accepted SaaS Principles

Marketing Funnel Metrics Operational

Sales Qualified Leads (SQLs)

Sales Qualified Leads (SQLs): MQLs accepted by sales as worth pursuing.

Formula

SQLs = MQLs accepted by sales in period

What It Tells You

Marketing and sales alignment on lead quality.

Related Metrics

Connected in the GASP relationship graph.

Upstream: what drives this

MQLs drives SQLs (Marketing)

Downstream: what this drives

SQLs drives Pipeline Value (Sales)
SQLs measures Lead (Entity)

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