Onboarding-to-Active Rate (Activation Rate)
Onboarding-to-Active Rate (Activation Rate): Percentage of onboarded customers who become actively engaged.
Formula
Activation Rate = Active customers post-onboarding / Customers completing onboarding × 100Benchmarks
- Average across SaaS: 37.5%
- PLG companies: 34.6%
- Sales-led companies: 41.6%
What It Tells You
Does onboarding translate to actual product usage?
Related Metrics
Connected in the GASP relationship graph.
Upstream: what drives this
- Onboarding Completion Rate drives Activation Rate (Onboarding)
Downstream: what this drives
- Activation Rate drives Feature Adoption Rate (Product)
- Activation Rate measures User (Entity)