Feature Adoption Rate: Percentage of users/accounts using a specific feature.
Formula
Feature Adoption = Users using feature / Total active users × 100What It Tells You
Which features are being used, which are ignored.
Related Metrics
Connected in the GASP relationship graph.
Upstream: what drives this
- Activation Rate drives Feature Adoption Rate (Onboarding)
- Deployment Frequency drives Feature Adoption Rate (Engineering)
Downstream: what this drives
- Feature Adoption Rate drives Product Qualified Accounts (Product)
- Feature Adoption Rate drives DAU/MAU Ratio (Product)
- Feature Adoption Rate drives Customer Health Score (Customer Success)
- Feature Adoption Rate measures User (Entity)