Activation Rate: Percentage of new users/accounts that reach the activation milestone.
Formula
Activation Rate = Users reaching activation / New users × 100Benchmarks
- Below 20%: Low activation, onboarding issue
- 20-40%: Average
- 40-60%: Good
- Above 60%: Strong activation
What It Tells You
Is the product delivering value to new users?
Related Metrics
Connected in the GASP relationship graph.
Upstream: what drives this
- Onboarding Completion Rate drives Activation Rate (Onboarding)
Downstream: what this drives
- Activation Rate drives Feature Adoption Rate (Product)
- Activation Rate measures User (Entity)