Product Qualified Accounts (PQAs): Accounts that have demonstrated product engagement indicating sales-readiness.
Formula
PQA = Accounts meeting product engagement thresholdWhat It Tells You
Product-driven sales signals.
Related Metrics
Connected in the GASP relationship graph.
Upstream: what drives this
- Feature Adoption Rate drives Product Qualified Accounts (Product)
Downstream: what this drives
- Product Qualified Accounts drives Pipeline Value (Sales)
- Product Qualified Accounts drives Expansion Revenue Rate (Customer Success)
- Product Qualified Accounts measures User (Entity)