Expansion MRR: Additional MRR from existing customers through upgrades, add-ons, seat increases or price increases.
Formula
Expansion MRR = Sum of (MRR increase from existing customers this period)What It Tells You
Your ability to grow revenue without acquiring new customers. The most efficient growth.
Related Metrics
Connected in the GASP relationship graph.
Upstream: what drives this
- Expansion Revenue Rate drives Expansion MRR (Customer Success)
Downstream: what this drives
- Expansion MRR component of Net New MRR (Core)
- Expansion MRR component of NRR (Core)
- Expansion MRR component of Expansion Revenue Rate (Customer Success)
- Expansion MRR measures Subscription (Entity)