Expansion MRR: Additional MRR from existing customers through upgrades, add-ons, seat increases, or price increases.
Formula
Expansion MRR = Sum of (MRR increase from existing customers this period)What It Tells You
Your ability to grow revenue without acquiring new customers. The most efficient growth.
Related Metrics
Connected in the GASP relationship graph.
Upstream — what drives this
- Health Score drives Expansion MRR (Customer Success)
- Expansion Rate drives Expansion MRR (Customer Success)
- LTV outcome of Expansion MRR (Core)
GASP Standard v1 · Last updated