New MRR: MRR generated from brand new customers acquired in the period.
Formula
New MRR = Sum of (first month MRR from customers acquired this period)What It Tells You
The output of your acquisition engine.
Related Metrics
Connected in the GASP relationship graph.
Upstream: what drives this
- Pipeline Value drives New MRR (Sales)
- Win Rate drives New MRR (Sales)
- ACV drives New MRR (Sales)
- Quota Attainment drives New MRR (Sales)
- Partner-Sourced Revenue drives New MRR (Partnerships)
- Expansion MRR component of Net New MRR (Core)
- Churned MRR reduces Net New MRR (Core)
- Contraction MRR reduces Net New MRR (Core)
Downstream: what this drives
- New MRR component of Magic Number (Finance)
- New MRR measures Subscription (Entity)
- Net New MRR drives MRR (Core)
- Net New MRR measures Subscription (Entity)