Expansion Revenue Rate
Expansion Revenue Rate: Expansion MRR as a percentage of beginning MRR.
Formula
Expansion Rate = Expansion MRR / Beginning MRR × 100Benchmarks
- Below 10%: Limited expansion motion
- 10-20%: Moderate, typical for early-stage
- 20-30%: Strong, solid benchmark for growth stage
- 30-40%: Excellent, typical at $15M+ ARR
- 40%+: Exceptional, common in usage-based or high-ARPA models
What It Tells You
Are you growing existing customers? As companies mature, expansion becomes the dominant growth driver.
Related Metrics
Connected in the GASP relationship graph.
Upstream: what drives this
- Expansion MRR component of Expansion Revenue Rate (Core)
- Customer Health Score drives Expansion Revenue Rate (Customer Success)
- QBR Completion Rate drives Expansion Revenue Rate (Customer Success)
- Product Qualified Accounts drives Expansion Revenue Rate (Product)
Downstream: what this drives
- Expansion Revenue Rate drives Expansion MRR (Core)
- Expansion Revenue Rate measures Customer (Entity)